Zillow

Zillow grew from the simple concept that consumers should have access to free online information about real estate and individual homes - what they're worth, which homes are for sale, and how might be willing to sell for the right price.

Launched in early 2006, Zillow quicly shot to the top of the traffic rankings for real estate sites, attracting between three and four million people each month, who view 50-55 million pages. Our users spend an average of 8-9 minutes on the site per visit, and view an average of 14 pages per month. These people are affluent, own homes and most plan to buy or sell again soon.

We have built this audience and our brand entirely on the strength of our product. We have no direct marketing spend, relying instead on PR, word-of-mouth, and partnerships with sites like Yahoo!. In its first year of business, Zillow was the only online company named to Advertising Age's 2006 "Marketing 50" list of the most powerful consumer brands.

Zillow.com offers advertisers access to an attractive audience:

*Affluent: 46% of Zillow.com users have HH incomes over $100,000 per year.

* Home owners: 86% of Zillow users own a home.

* In-market: 54% of Zillow.com users are either activley buying or selling, or plan to buy or sell in the next 12-24 months.

Unique: very little audience crossover with other major real estate sites or portals.

Additional benefits:

* Strong consumer brand: Zillow.com was name one of the "Marketing 50" by Advertising Age for 2006, which recognizes the year's top performing brands.

* Loyal customers: In a recent study, 82% of visitors indicated that they would recommend Zillow.com to a friend.₁

* Strong category player: Zillow consistently ranks as one of the top-visited real estate Web sites according to measurements firm Hitwise.

* Organic traffic: 47% of Zillow.com users heard about the site from a friend or acuantance, and 47% learned about the site from a news story. ₂ Consumers value word-of-mouth "buzz" twice as highly as traditional media.₃

For advertising opportunities on Zillow.com, please call Mike Morrison at (518) 565-4179

1 Internal survey, May 2006
2 Internal survey, May 2006
3 Roper Reports, 2003