It is the policy of the Press-Republican that all advertising for the sale, rental or financing of residential real estate advertising appearing herein comply with the Federal Fair Housing Act which prohibits "any preference, limitation, discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make any such preference, Limitation, or discrimination." No advertising for the sale, rental or financing of residential real estate will be refused or rejected because of race, color, religion, sex, handicap, familial status or national origin.

It also is the policy of the Press-Republican not to require different charges or terms for such advertising because of race, color, religion, sex, handicap, familial status, or national origin.
This policy will be published daily and made available to anyone upon request.
Words, Phrases, and Symbols

All advertising copy should avoid the use of words, phrases or symbols that convey that dwellings are available or not available to a particular group of persons because of race, color, religion, sex, handicap, familial status or national origin.
For more information on words, phrases and symbols, refer to the HUD Guidelines, implementing the Fair Housing Amendments Act of 1988.

Human Models

Real estate display advertisements that depict human models who are clearly definable, excepting those humans depicting real estate agents, brokers, spokespersons, historical figures or otherwise obviously not depicted as residents or potential residents, should reflect majority and minority groups in the Clinton, Franklin and Essex Counties region, both sexes, and where appropriate, the handicapped and families with children. To assist in understanding how this applies, the Press-Republican offers this guideline:

1. In advertising campaigns for a particular residential development or complex that depict a single model, one or two couples, or a single family, at Least one out of every 3 ads are to include one or more minority models. For advertisements for multiple developments or no particular development, this criterion will be applied according to the firm, owner or developer placing the advertisements.

2. In advertising campaigns depicting three or more individuals, not falling within the first category, minorities must constitute at least one of the models featured.
Models, if used, should portray persons in an equal social setting and indicate to the general public that the housing is open to all without regard to race, color, religion, sex, handicap, familial status or national origin, or, and is not for the exclusive use of one such group.

Equal Housing Logo, Slogan and Statement

All advertisements of four-column inches or Larger of residential real estate for sale, rent or financing must contain the equal housing opportunity logotype, slogan, or statement. These indicate to the public that the property is available to all persons regardless of race, color, religion, sex, handicap, familial status or national origin. All Logotypes, statements and slogans must be clearly visible and must be printed in display face roughly equivalent to other print found in the advertisement.

Logotype

The logotype in such advertisement consists of the symbol published at 24 C.F.R. §109.30, Appendix I to Part 109, Table II and must meet the following minimum size requirements:
If other Logotypes are used in the advertisement, then the Equal Housing Opportunity logotype should be of a size at least equal to the largest of the other logotypes.

Size of Advertisement Size of Logotype in Inches

• 1/2 page or larger, 2 x 2
• 1/8 page up to 1/2 page 1 x 1
• 4 column-inches to 1/8 page 1/2 x 1/2
• Less than 4 column-inches Do not use

Statement

As an alternative to the Logotype, the substance of the following statement is to be used:
"We are pledged to the Letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin."

Slogan

The slogan, "Equal Housing Opportunity," is to be used in space advertising that is less than four column-inches (one column, 4 inches long, or two columns, 2 inches long) of a page in size. Such advertisements may be grouped with other advertisements under a caption which states that the housing is available to all without regard to race, color, religion, sex, handicap, familial status, or national origin. The slogan may never be abbreviated to "EHO."